Despite the economic shutdown from COVID-19 gaining distance in the rearview mirror, 2023 still finds dental practices facing challenges in growth and sustainability. Although it may appear that everything has gone back to normal in your everyday operations, with no more mandatory mask policies or capacity limitations, finding new ways to retain your current clientele is still a struggle for many practices.
Fortunately, there is one thing that has stayed true through trying times—the power of marketing through a successful SEO strategy. We've updated this article to break down how to achieve online success. By following these simple steps, you can ensure that your practice stays ahead of the game in 2023.
SEO is a term that stands for "Search Engine Optimization." As I'm sure you know, this is a commonly used term that defines how your business is optimized (listed) online. A successful SEO strategy leads to your business ranking highly on Google for searches in your competitive area. Ranking highly on search engines can help you book patients searching for keywords related to your services.
In the ever-changing conversation on SEO strategies and dental marketing, one thing has been consistent through the search engine era: the effectiveness of keywords. A keyword is used to define the content found on your page in relation to the area in which your search should be found. The smaller the area and the more unique the keyword, the better chance you will have of ranking for that term when it is typed into a search bar. The larger the area and the more general the search is, the more difficult it will be to rank for that specific search term.
Content is king! In a digital world saturated with boring, generic textbook content that lacks keywords, having well-crafted custom content will set you apart in your industry. Content breaks down to multiple categories and includes but is not limited to your service pages, blogs, videos, social media posts, and even bios. When creating content and blogs, it is important to remember that your titles and text will be picked up in searches. That means you should write your content how you would search for it.
When it comes to your dental practice, one of the most important pieces of the SEO puzzle is domain authority. Domain authority is a search engine ranking score from 1-100, which helps predict how likely your website is to come up in search results. This score is taken from combining your total traffic and consistency through any and all related search engines. Making sure your business is properly listed throughout the internet is key to stating your presence online.
The year is 2023, and I am a patient with access to dozens of qualified dentists near me. Which one I choose is easily determined by what my Google search results suggest, what location is most convenient, and which practice has the most positive reviews. I'm sure that by now, your practice can appreciate the power of a positive review. The question is simply, "How do I generate positive reviews?"
The solution to generating reviews so that you can build a positive reputation on Google, Facebook, Yelp, and anywhere a review is needed is to automate the process through text and email. Technology takes care of your heavy lifting, and now you are generating reviews in your sleep. For more information on easy review generation, visit https://adit.com/dental-reputation-management-software/.
Following these simple steps in SEO optimization will ensure your practice's growth online in 2023. For more questions about accelerating your patient acquisition, visit us at adit.com. Where we not only specialize in booking patients for your dental practice, we guarantee it.
Josh has made a career working with large DSO organizations and leveraging his extensive sales experience to build partnerships with influential doctors and organizations within the dental industry. He travels the US as an expert guest speaker in medical seminars teaching doctors how to streamline their practices with the latest technology.
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