When it comes to promoting your dental services and products, your slogan can be your most effective tool. Why? They are catchy and to the point about what your practice has to offer prospective and current patients. Without a well-crafted tagline or slogan, you miss out on additional opportunities to communicate with your market audience. This is why you must put serious effort into creating one that reflects your brand's mission and offerings. Doing so will reassure patients and establish your authority within dentistry.
If you sat down with a notebook and listed slogans you might like, you might realize doing so isn't as easy as it sounds. This is because there are so many approaches to this process. For example, what kind of voice or tone will you use? What words best capture your dental company's vision? Do you want to use humor? These factors and more will come into play when making your final decision.
Below are some quick tips to help you narrow down your focus and create the perfect dental slogan and/or tagline for your practice:
When brainstorming ideas, remember that the language you use should be easy to understand. For example, it may seem clever to use the phrase "we can handle the tooth," but the average person may not realize it's a movie line reference. Also, try to avoid overly complicated industry jargon and slang.
When trying to develop a tagline for your dental practice, make sure it's relevant to your business. For example, if you don't plan to offer teeth whitener, your audience may be confused if you use a tagline saying "best whitening products for your smile."
While you want a slogan or tagline with at least three words, you still need to keep it brief and under five in length. This means choosing vocabulary that speaks to your brand message the most. To avoid being overly wordy, you want potential patients to remember this phrase and associate it with your practice.
A tagline or slogan can deliver valuable advice to your audience despite being short. For example, you may want readers to know that you welcome questions about care. So, you might use the tagline, "Here for our patients 24/7!" This opens up communication immediately with your prospects by permitting them to reach out to you anytime for assistance.
Dental patients want to work with skilled dentists, and your slogan/tagline is a great place to showcase your prowess. For example, maybe you specialize in comfort sedation for nervous patients or pediatric maxillofacial oral healthcare, then your slogan can reflect this fact. This lets prospects know they have found the right provider for their needs in just a few memorable words.
Metaphors, puns, alliteration, and word combinations are just a few grammar tricks that can spice up any dental slogan. For example, the phrase "We create beautiful smiles" could be changed to "Get the whitest smile in Dallas!" The latter is more engaging because it recognizes the service area of the dental practice, highlights the whitening services being offered, and alludes to being one of the more popular providers in Dallas.
Puns are another great technique to use in a slogan or tagline. For example, imagine the laughs your patients will get using the phrase, "Your acciDental dentist for the whole family."
Sometimes, it's possible to highlight an important part of your dental company brand by sharing your story. For example, maybe you are a female dentist who wants to help other women access better healthcare. You could use a slogan like "Premier women's dental care provider."
Acknowledging the pain points that would drive patients to look for your services is easily incorporated into a slogan and/or tagline. From phrases like "Your gentle dental experience" to "No-judgment oral healthcare," you offer your audience reassurance about the environment in your office.
Knowing how well the public will receive your slogan, your patients, and prospects is no easy task. However, if you make too hasty a decision, you may find yourself stuck with a catchy slogan that does nothing for your business strategy. This is why consulting with the dental marketing professionals at Adit is so important. Get the analysis and insight you need to be sure your chosen slogan will help you meet the goals you have for your dental office.
Whether you are an established dental practice seeking to improve brand awareness or are a new dentist just starting, your slogan has a lot to say about your business. It's essential to use digital tools like social media marketing to get your new slogan out into public view and ranking on search engine results pages (SERPs). Check out our over 100+ examples of catchy slogans and phrases to help you better understand what you want for your own office.
One of the most important goals for your dental slogan is its ability to help your audience immediately associate it with your practice. You want any words you use to resonate and engage. This is why creating a slogan that accurately fits your business is so crucial.
At Adit, we help new and established dental companies create their brands. From practice management software to streamlining your workflows and using digital advertising tools, our team works in the dental industry space and wants to help. Reach out to us today to get a free demo and learn more about our end-to-end service features, including slogan generation.
Angela is a former English teacher turned marketing content specialist. Over the past 10 years, she’s developed marketing strategies to forge enduring bonds between B2B, B2C and SaaS companies and their clients through holistic education, effective communication, and captivating storytelling that moves audiences to act.
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